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Design leadership
Building design organisations with a clear structure, where every person knows what they own.
Design and UX leadership · Singapore · Available now
Design teams that outdeliver.
I’m Xavier Sorribas, and I build and lead design teams. I set up the operations and design systems that let their work scale. I still design, test and ship products myself.
Selected work
From a global design organisation to products I build myself.
Three cases from my time leading design at Yara, then Inkwell, which I built on my own, and CX Studio, which is in beta. Each case shows my part and the team’s part separately.
01Yara InternationalOne global design organisationMore than 120 people across 20 countries
02Yara InternationalA design system as a system of systemsUsed by more than 20 products
03Yara InternationalYara FarmWeatherMore than 5 million users
04Designed and built soloInkwellLive in three Singapore studios- 05My own product, in betaCX StudioIn beta
The craft
What I bring to a team.
Four areas I work in: leadership, UX operations, service design and product delivery. Each one links to the cases where you can see it.
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UX operations
The processes, tools and ways of working that let a design team grow without losing quality.
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Service design
Designing the whole service, front stage and back stage, not only the screens.
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Product delivery
From research to release, and the updates after it. With a global team, or on my own.
Writing
Recent writing.
I write about design leadership, UX operations and AI on Medium. The newest article comes first.
Latest23 Sep 2026Successful UX never endsIt is sometimes hard to explain to management teams that having the right solution to one problem does not mean we should rush to implement it.Read on Medium
7 Sep 2026Why AI Makes the Double Diamond More Important Than EverEveryone is rightfully excited about the speed AI brings to product creation.- Chatis not always the right interface26 Aug 2026The Problem With Chat as the Default AI InterfaceThe rapid adoption of AI has made chat one of the most prominent interaction patterns in recent years.
21 Aug 2026Why Organisations Need UX Ops More Than EverCutting UX Ops may reduce a visible cost, but it is ultimately a net loss driven by a short-term focus on pure delivery.
Contact
Open to design leadership roles.
I’m based in Singapore and can work in Singapore and the EU without sponsorship. Available now.