Leading design organisations, and building products.
Cases from Yara International, everis / NTT DATA, the SkillsFuture Idea Sprint and my own products. Each one separates my part from the team’s part, and lists the decisions I made.
-
01
Yara International · 2021 to June 2026One global design organisationMore than 120 people across 20 countries, one organisationSeveral independent UX teams became one global organisation.My part Led the transition: stakeholders, budget, structure and hiring.Read the case
-
02
Yara International · 2018 onwardA design system as a system of systemsUsed by more than 20 products, an estimated US$6M savedMultiple systems became one foundation for more than 20 products.My part Led its creation, built the team, set up ROI tracking.Read the case
-
03
Yara International · 2018 onwardYara FarmWeatherResearch and design I led, shipped by the team to more than 5 million usersA product for smallholder farmers with limited technology.My part Led the research and design. Shipped by the team.Read the case
-
04
Designed and built solo · 2026InkwellDesigned and built solo, live in three Singapore studiosA studio app for tattoo artists, designed and built on my own.My part Everything: research, design, front end, back end, release.Read the case
- 05 My own product, in beta · 2026CX StudioDesigned and built solo, in betaA service design tool I designed and built myself.My part Everything: product, service model, interface and build.Read the case
-
06
Yara International · 2026Bringing AI into UX workDocumented protocols for using AI across UX teamsTesting AI tools on real use cases, then documenting protocols.My part Led the initiative.Read the case
-
07
Yara International · 2020 onwardA rapid design team for early ideasA way to turn early ideas into tested concepts, outside deliveryA dedicated team that turns ideas into tested concepts, outside the delivery cycle.My part Made the case for the team and created its delivery model.Read the case
-
08
everis Madrid · 2010EUIPO: from paper to digital servicesA move to a digital-first serviceMoving an EU agency and its users from paper-based processes to digital services.My part Led the UX capability and aligned business, development and experts.Read the case
-
09
everis Brussels · 2015European Court of Auditors intranetA user-driven blueprint for the next phase of the intranetTurning an outdated intranet into a central tool for how people work.My part Led the project from stakeholder alignment to delivery.Read the case
-
10
SkillsFuture Idea Sprint, Singapore · 2024SkillsFuture Idea SprintFirst prize at a Singapore government idea sprintA product concept for SMEs that were not adopting training opportunities.My part Joined as the UX expert and led the concept.Read the case
Contact
Open to design leadership roles.
I’m based in Singapore and can work in Singapore and the EU without sponsorship. Available now.